What is a gross rating point (GRP)? It’s importance?

What is Gross rating point (GRP)

Gross Rating Point (GRS) It is a metric that is widely used in digital marketing to analyse the advertisement campaign. It defines the impressions or reach of a particular advertisement in relation to the target audience. Let’s break down what a Gross rating point (GRP) is and how it is calculated : Definition of Gross … Read more

What is Retargeting: How It Works, Its Importance, and How to Set It Up?

retargeting on facebook - Bloggingwala.com

Introduction: It is possible that first-time visitors to your website are not prepared to buy anything. This is a typical situation with a number of underlying causes. Even though they might occasionally come back for a second, third, or even fourth visit, there’s no assurance they’ll make a purchase. It becomes difficult to win their … Read more