What is a gross rating point (GRP)? It’s importance?

What is a gross rating point (GRP)? It's importance?

Gross Rating Point (GRS) It is a metric that is widely used in digital marketing to analyse the advertisement campaign. It defines the impressions or reach of a particular advertisement in relation to the target audience. Let’s break down what a Gross rating point (GRP) is and how it is calculated : Definition of Gross … Read more