What is split testing? It’s important.

split testing

Optimizing digital marketing strategies is crucial to improving a business’ return on investment in this fast-paced world. Split testing, also known as A/B testing, is an effective tool for achieving this. In split testing, two or more versions of a web page, email, or other marketing asset are compared to determine which performs better. The … Read more

2024 Google SEO Certification Jackyan is it importance?


Google SEO Certification Search Engine optimization (SEO) is crucial for anyone looking to enhance their online presence in today’s digital era. As one of the most prestigious SEO certifications available, the Google SEO Certification stands out from the rest. The certification, offered by Google, equips individuals with the skills and knowledge they need to optimize … Read more

What is a gross rating point (GRP)? It’s importance?

Gross Rating Point (GRP)

Gross Rating Point (GRS) It is a metric that is widely used in digital marketing to analyse the advertisement campaign. It defines the impressions or reach of a particular advertisement in relation to the target audience. Let’s break down what a Gross rating point (GRP) is and how it is calculated : Definition of Gross … Read more

What is Retargeting: How It Works, Its Importance, and How to Set It Up?

retargeting on facebook - Bloggingwala.com

It is possible that first-time visitors to your website are not prepared to buy anything. This is a typical situation with a number of underlying causes. Even though they might occasionally come back for a second, third, or even fourth visit, there’s no assurance they’ll make a purchase. It becomes difficult to win their business … Read more