The process of increasing a website’s volume and quality of traffic through organic search engine results is known as SEO, or search engine optimisation. Put more simply, it’s about optimising your website for search engines like Google, Bing, and Yahoo so that users are more likely to find it when they search for keywords related to the content of your website.

Enhancing a website’s position in search engine results pages (SERPs) is the goal of search engine optimisation, or SEO. These strategies include making the website easier for search engines to crawl and index, enhancing its navigation and structure, obtaining backlinks from reliable sources, and optimising the content of the website.

Increased website visibility, more organic (non-paid) traffic, and eventually higher conversion rates—or desired actions like sales, leads, or engagement—are the ultimate goals of SEO. Search engine optimisation is a continuous process that necessitates constant observation, tweaking, and adapting to shifts in user behaviour and search engine algorithms. It is an essential part of digital marketing plans for companies trying to build a solid online presence and successfully connect with their target market.